Roundup Day is a community-wide celebration that kicks off the start of the East Texas State Fair. Inspired by the spirit of Texas tradition, it’s a day for local businesses, schools, and organizations to show their Fair pride by dressing in Western wear, hosting themed events, and engaging with the community. Whether it’s cowboy boots at the office or a lunchtime chili cook-off, Roundup Day is all about bringing East Texans together in fun, festive fashion.
Why Participate?
- Boost morale, spirit, and engagement
- Celebrate a proud East Texas tradition
- Get noticed in community-wide promotions and Fair highlights
- Join in a shared experience across East Texas
- Have fun and be creative!
How to Get Involved
Dress the Part
Encourage employees, students, and staff to go full Western! Think jeans, plaid shirts, boots, cowboy hats, and bandanas. Want a fresh fit? Stop by our rodeo-presenting sponsor, Cavender’s in Tyler!
Host a Themed Event
Bring the excitement with creative Western-themed activities:
- Chili cook-off or potluck lunch
- Stick horse or lasso races
- Best Dressed Cowboy/Cowgirl contest
- Country music dance breaks
- Western trivia or art projects
- Hallway or office decorating contests
- Western photo booth for team or class pictures
Share the Fun
Post your celebration photos and videos on social media using #ETSFRoundupDay and tag the East Texas State Fair.
Offer a Special or Discount
Customer-facing business? Run a Roundup Day promo!
Example: “Wear boots, get 10% off!”
Show Your Support
Display Fair posters or student-made art. Decorate doors, bulletin boards, or breakrooms. Want to go deeper? Reach out about sponsoring an event or joining a Fair committee!
Let’s show the spirit of East Texas loud and proud—Roundup Day is our time to shine before the gates even open!